Boris Web ServicesGrowth systems for ecommerce brands

Services designed to improve growth, conversion, and execution.

Each service is built around a business bottleneck, not a long list of abstract deliverables.

Rising ad waste
Weak product presentation
Low-trust websites
Manual work that should be automated

Five service areas, shaped to be easier to scan and easier to scope.

Each block is concise on purpose: what it solves, what it includes, and what a better outcome looks like.

Amazon PPC Optimization

Reduce waste, tighten structure, and scale with clearer decisions.

I audit and optimize Amazon PPC systems so campaign structure, search-term control, bidding, and reporting all support cleaner profitability decisions.

Brands already spending on Amazon that need stronger efficiency, structure, and decision support.

Discuss PPC Optimization

Deliverables

  • Account and campaign structure review
  • Keyword expansion and search-term harvesting
  • Bid, budget, and placement refinement
  • Segmentation for branded, non-branded, and product targets
  • Clear weekly optimization priorities

Outcomes

  • Less ad waste
  • Stronger account clarity
  • A cleaner path to profitable scale

Amazon Listing Optimization

Improve discoverability and conversion with better product messaging.

I rebuild listing strategy around buyer clarity, keyword intent, and conversion logic so the product page communicates faster and sells with more confidence.

Brands with products worth buying but listings that are not explaining or differentiating them clearly enough.

Improve Your Listing

Deliverables

  • Keyword and competitor research
  • Title, bullets, and backend term refinement
  • Value proposition and hierarchy cleanup
  • A+ and gallery messaging direction
  • Conversion-focused listing rewrite

Outcomes

  • Sharper product presentation
  • Better keyword alignment
  • More conversion-ready traffic

Shopify and WordPress Development

Build websites that feel credible, modern, and built to convert.

I design and refine Shopify and WordPress sites with stronger hierarchy, better trust signals, cleaner user flow, and a more premium first impression.

Businesses whose current site feels generic, under-explains the offer, or fails to convert the right traffic.

Build a Better Website

Deliverables

  • Homepage and landing-page structure
  • Shopify and WordPress builds or redesigns
  • Messaging and CTA hierarchy refinement
  • Mobile-first UX cleanup
  • Lead capture and conversion path support

Outcomes

  • Higher trust on first visit
  • Clearer conversion journeys
  • A more polished digital storefront

AI Automation Workflows

Turn repetitive execution into cleaner systems and faster operations.

I map the manual work slowing the team down, then build AI-assisted workflows and automation systems around research, operations, content, and reporting.

Teams buried in tasks that should already be templated, automated, or systemized.

Plan an Automation Build

Deliverables

  • Workflow audit and bottleneck mapping
  • Automation planning and implementation
  • Prompt and agent-assisted workflow design
  • Reporting and ops automations
  • Documentation for handoff and maintenance

Outcomes

  • Less repetitive work
  • Faster internal execution
  • More dependable day-to-day systems

Social Media and Content Systems

Create a repeatable publishing system instead of an endless content scramble.

I help brands structure planning, repurposing, drafting, and publishing workflows so content becomes easier to maintain and more useful to the business.

Brands that know content matters but need a workflow that makes consistency realistic.

Build a Content System

Deliverables

  • Content planning and channel priorities
  • Repurposing workflows and templates
  • Publishing and scheduling structure
  • AI-assisted drafting support
  • Editorial process design

Outcomes

  • More consistent publishing
  • Faster production
  • A system the team can actually maintain

Need a custom mix of services?

If the problem cuts across Amazon, websites, automation, and content systems, I can scope a tighter blended engagement.